Sherrie Mathieson, style consultant

Press

Danbury business expo to stress innovation, style

DANBURY - Jatin H. DeSai, an expert in innovative and creative business management, and award-winning style consultant Sherrie Mathieson will be among the presenters at a small business expo and forum Wednesday at Ethan Allen Hotel. .

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Consumers get frugal, so retailers get creative.

Still, style consultant and author Sherrie Mathieson says consumers should remember that sometimes when you pay more, especially with apparel, you're getting higher-quality clothing that's likely to last longer. And she urges her clients to keep that in mind in this economy, when a good suit or dress can be a good investment.

"The modus operandi of shopping wisely will always need to be a mix of trying to get value at a lesser price and knowing when to go for it," says Mathieson.

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Does This Make Me Look Chic?

Walk into a bookstore these days, and you can't help but trip over a style-advice book for women who want to look younger.The category is growing as boomers age -- and little wonder, since the fashion industry's tendency to design for people under 35 leaves older women with nowhere to go for style guidance. But with just a few exceptions, these books feed the culture's already deep obsession with looking youthful, sometimes offering up bizarre beauty suggestions, and more often serving to fuel readers' terror of laugh lines and sagging body parts.

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Here’s The Wear and How of Ageless Style

Fashion is geared to the young, so what's a grownup to do? It's all about classic, simple style.

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Be wary of this season’s widest belts

Also, ?be wary of this season?s widest belts,? cautioned Sherrie Mathieson, author of ?Forever Cool? (Clarkson Potter, 2007), which details how to look up to date as you age. ?Belts draw attention to themselves, so if your waist isn?t perfect ? don?t focus on it. If you want to accessorize with belts, choose thinner styles, worn slightly below the waist and angled to one side to keep the eye moving away from the torso,? she advised.

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