Sherrie Mathieson, style consultant

Sherrie's Blog

Why some trending styles will never appeal to me!

Saturday, February 2, 2019

You've seen the gals-- young mostly- but of every figure type--and some too old to appropriately even entertain the 'look"---wear the ripped up look jeans, skirts, overalls, and shorts. It started in the 90s when Ralph Lauren had injected that "used look" with a few fake rips and even fake paint splashes. When Ralph introduced the look --I thought "Ok--on the right person perhaps?".But like most things in our society a "good thing" becomes "too much". Today women walk around with more "rips" than jeans! They even wear this look in cold temperatures. To my eye, it's a style that's ludicrous!



The beauty of denim shirts!

Tuesday, July 17, 2018

The WSJ just reviewed the many reasons men should own a few  and varied--denim shirts. It applies to women too. It is a classic! And the color blue--is universally the most complimentary color you can wear.



Colors make a youthful and stylish difference—even on Mother’s day !

Sunday, May 13, 2018

"Mother's Day marks the publication anniversary of "Steal This Style" written for mothers and daughters. A great gift to all generations. One of the issues I discuss is "certain colors can age you" (burgundy, gold, black and teal amongst them). In fact on Mother's Day I have a challenge to find cards that are not in all pastels--which rings "old" to me --and I'm loathe to send it to even my 92 year old mom! I encourage readers/clients to buy "hot pink" or coral rather than pastel pink--and navy and and certain (case by case) light blues instead of a washed-out pastel--if they are past 50.


The perfect “uniform” for a classically stylish look..

Wednesday, May 9, 2018

I'm a big believer in "less is more". Particularly as you age. Every year it behoves you to assess your everyday look and simplify it. It should consist of ageless, modern, classics of the best quality you can afford!

 Note: As you age substitute navy for black items as tops and jeans. Black-a harsh color-- can easily age complexions.



Are secondhand watches inferior?

Sunday, April 22, 2018

Vintage watches refers to timepieces between 1920  and 1985. An article in the WSJ attests to their continuing value.After 1985 they are considered contemporary and may be labeled "used" or "preowned" after its first sale. However it can prove to be a great buy. Rolex watches have incredible resale power--and the rarer the watch or high end --the better (i.e. Patek-Philipe ). I've long held that men's watches  are sexy on women and a youthful look. Sharing watches with your spouse or significant other--is economical and fun  (so long as you respect and maintain them to insure their acending value).



“Healthy vanity” is a term I coined…

Thursday, April 19, 2018

I have a chapter in "Forever Cool" that advocates "healthy vanity".Too many people don't realize how it can keep your weight down--your health better--and simultaneously allow you to look your best!



Anything goes today!...“Rules” are out the window…

Sunday, March 4, 2018

I remember times when you looked in the mirror and decided you or your hairdresser "goofed"--big time. I actually didn't attend my HS prom because I thought my "blonde" was more white than blonde--thanks to my DUI home salon treatment:). I was embarrassed. But today "anything-goes". Roots are in, no color is "too much", stringy, oily matted hair is "on the runway and the red carpet--and if all else fails--shaving your head is fashionable!



Baby it’s cold outside!

Saturday, January 6, 2018

I'm lucky to be in AZ but when I travel --I go to some cold places. This year much of the country is seeing temperatures below freezing. So the only joy --besides the occasional pretty scenery--are winter clothes! Here is a recent discovery I love. The look is "Wes Anderson meets the 40s, 50s, and very hip today".

I’m lucky to be in AZ but when I travel—I go to some cold places. This year much of the country is seeing temperatures below freezing. So the only joy—besides the occasional pretty scenery—are winter clothes! Here is a recent discovery I love. The look is “Wes Anderson meets the 40s, 50s, and very hip today”. imageimage


The cape is ageless high style—while very practical!

Sunday, December 31, 2017

I was just in Charleston , SC over Xmas...and it was unusually cold. Many women wore capes layered over warm sweaters. I LOVE that classic look. When "Forever Cool" was published people's eyebrows were raised over Lura (age 78 at the time) in a Ralph Lauren cape (it happened to have been form the "Men's" collection!)--but I knew this look was perfect for so many--and within a few years--here we are! I particularly love the cape when worn casually with a hat.

We were just in Charleston—and it was chilly! Women of all ages—layered a cape—over heavy sweaters to remain cozy. When I first put “Lura” who posed for my book “Forever Cool” in her late 70s in a Ralph Lauren cape (that was in the “men’s department”!)—I got many women questioning the look. Today she would be truly “cool” by all fashion standards. The cape is a classic! Here are some capes from In the Field—a favorite boutique of mine in Ojai, CA.


‘I’ll never get tired of emails like this…”

Sunday, December 17, 2017

In response to my Holiday message I received beautiful responses. Here is one I thought to definitely share with you…from 2015..
Sherrie, my dearest fashion consultant, the shootings in CA were in our hometown area. Redlands and San Bernardino, where my husband and I spent our youth and where I spent my first two years in college. The very street where the shooters lived in Redlands, is at the opposite end of the street where my husband and I bought our first old, two story, home together! My grandparents built their home in Redlands after moving from the South and my grandfather was a minister in the downtown church. The Loma Linda University Hospital, is where my sister worked as manager of Nurse Practitioners and my brother-in-law was a renowned cardiologist. We have extended family there currently. So sad. Sadder still, when I see the reaction to Muslims that sound so reminiscent of the rhetoric against Jewish citizens in Nazi Germany. Now, lets speak fashion. I couldn’t agree with you more….

Fashion is a truly transcendent joy in life, just as art and music are. When fashion is done well, it can raise our confidence and self esteem during difficult times. This in turn can lead us toward better behavior to others and even help us connect! When we feel good, our positive spirit brings joy toward others. Fashion is expressive and helps us tell others who we are, when we are doing it thoughtfully, which can serve to connect people. One of the most beautiful couples I have ever seen were seated at our table in a private dinner party. They were from India and he wore a beautiful, rich colored turban and she a beautiful long, sari type outfit. They were so gracious, colorful and dignified. It immediately led to conversation! And what a story they told.

When we traveled to Peru, I was taken in by the very old, traditional, colorful way the mountain people dressed. I wondered how I could capture some of their traditional spirit and translate it to San Diego California fashion! (I recall you stating in one of your books that ethnic styles can be classic.) We can never, but never, under estimate the power of textiles and style well communicated, and well done! We must keep our standards and keep teaching the younger generation. As you know, I am working on a much smaller scale, than you! I am trying to teach my granddaughter some of your style knowledge!

Thank you Sherrie for your wonderful message.

Your fan, Brenda Hubbs


Are you a “basket” case? It’s a good thing!

Monday, July 10, 2017

I look forward to summer style because it can be less expensive than cooler months. Part of the reason: accessories! Bags in general are getting so expensive if you value how they're designed or made. But the summer allows for gorgeous, can be classic--and often whimsical-- straw bags that I highly recommend. The WSJ article on these options was a tribute to the iconic summer bag.



Why too many logos on your wardrobe—show only insecurity..

Saturday, September 24, 2016

I went to yet another fashion show yesterday. It's part of my job. Sometimes observing the attendees is even more interesting (my past as a costume designer is a clue to my observations and never ended interest). I noted--once again (and too often) several women that had not only one logo--but as many as 5 on their outfits --ALL at once. I felt a bit sorry for these ladies who were hard-pressed to impress in this manner.Style is about great use of the art of the mix--color, pattern, texture, volume, proportions--it's never just about who is the designer you're wearing. I don't mind one logo somewhere--but to depend on logos reveals an insecurity by the wearer. Seeking "status" is not what real style is about. Its about creativity, modernity, and what truly enhances one's appearance.


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