Sherrie Mathieson, style consultant

Sherrie's Blog

Boomer style would benefit from classic simplicity!

Wednesday, October 21, 2015

I use myself and my clients as "proof of the pudding" that my theory works. Simplicity is key--and has become almost unique. Most Boomers (and older folks) are over-accessorizing and wearing excessive prints, etc. ..and end up looking too "lady-like" and older.They over-think style and thanks to places like Chico's--age themselves.If you have a limited budget your best discipline is to buy classics (in current cuts) and in the best quality you can afford.

One of the best investments you can make is a pair of knee high boots. I've invested in them for years (as well as high Hunter rain boots)--and they are an integral part of my winter "uniform".They need to be flat (for a more youthful look of vitality)--have a pointier toe for leg lengthening effect --rather than the round toe (which authentic riding boots have). The sleeker and simpler--the better. Start with black, and eventually get a true dark brown (not reddish in tone). Your bag (and if you wear a belt) should work with the color you wear.

Wear them with slim legged navy denim jeans or even white jeans.Wear a simple, classic button- down shirt (boyfriend style--worn outside the pant). I love using blue shirts (solid, checked, striped).

You'll find yourself looking attractive, youthful--and most importantly--comfortable.A sweater or jacket can be added. A poncho or cape can easily add casual glamor--there are endless variations to this theme.



Can Boomers wear chambray shirts and look cool?

Saturday, September 26, 2015

Absolutely! It probably depends more on your weight (the requirement of being somewhat slim is greater on women)...and is your style "natural" (girlishness is good!). How you wear it is very important. My favorite is pairing the shirt with white jeans, leather pants or my collection of jodhpurs. The look is great with native American jewelry..and a surprise red lipstick (a touch of glamor). Mix capes or shawls with this look. Wear riding (flat) boots...add a straw hat if you will. This NY Times article digs into its history and psychological suggestion. Very interesting, and worth reading!



Lady Gaga proves that she doesn’t need shock value!

Tuesday, September 22, 2015

The Emmy Awards highlighted many beauties  in lovely gowns. But most stricking was Lady Gaga who steadily shows--not only that she has a lovely voice-- but that she never needed those endless costumes to gain attention. She is actually quite beautiful and appearing so simply elegant --she proves that she needn't resort to shock value and the outrageous.



Has JCrew lost it’s creative edge?

Tuesday, September 1, 2015

This article discusses the firms recent travails. If you're a JCrew customer you might have noticed constant promotional "sales"lately. I've been a huge fan of JCrew and have praised it for many years. It fills a necessary style/pricepoint factor--as well as a spin on classics that is so valuable to the public. Recently I gave a fun seminar to a mostly young audience (but an healthy mix of circa 90 people) at a private school--where I tried to encourage them to frequent J Crew for well priced clothes that can be mixed easily. The catalogs they mail are the best --due to the photography, and adorable models-- more than anything. The artistic mixing they've developed (and since been copied by everyone)  was highly creative--but probably gave many less expert woman a licence to be less than wonfderful in their interpretations.Mixing well is an art that not everyone masters.But I hope JCrew continues to inspire and refresh their creativity..OK Jenna?



A good “foundation” of underwear is critical to good style…

Thursday, July 16, 2015

This article, clears some of the mystery surrounding the purchasing of a good bra. 64% of women around the world wear the wrong size bra!



Jeans are classic and ageless..sometimes!

Wednesday, June 17, 2015

This article in the NY Times deconstructs how jeans--the one clothing item--ike pizza as a food item---most everyone relates to or has owned. Even my hopefully soon- to -be 90 year old mother wears an age appropriate--dark navy, unembellished, purist, straight legged and at her waist--pair.

In the 80s I showed up on the set with a pre-torn pair from Ralph Lauren (yes... the classically oriented designer!) and the director questioned (if not so politely) my sartorial choice. He was truly a classicist--and today --30 years later --I agree with his distaste. It was the style's first go-around in the 80's

when many unsightly looks germinated and today are regurgitated to a new, receptive generation (and those going for an inappropriate second dose of "don'ts!").The issue is mostly about "pretension"--if not pure silly- ness. After all--jeans

are a "purist's" item. They are best as authentic--and you can pick the "rise" or leg style for your body. As I said in "Forever Cool" .."dare to be classic" will find yourself in the minority today. The absurd is too often embraced as fashion.



Style as you age is not for a priveledged 1%

Friday, February 27, 2015

Reassess your style: A new special opportunity!

My books were written because I wanted everyone to benefit by my "ageless" philosophy. And I mean everyone--not only those who can hire me on a one-to-one basis.

If really followed--I guarantee my philosophy.It allows you to recognize the items you need. They exist--but with all the confusing choices, youth oriented styles and gimmicks--it can seem as if the choices are not there for you anymore..

This is the most common complaint I hear from an aging population. Particularly Boomer women--and older. They rightfully still want to look youthful and modern...but are having huge issues in finding appropriate yet hip, stylish clothes.

But what are those items? What is their mix-match potential? And how do you recognize correct fit as your body changes? Perhaps your lifestyle has changed--so how do you change your wardrobe? What are good accessory choices? Where should you be shopping? Reassessment is key to look current, vital, and your personal best.

So here is your new year opportunity: A Personal Consultation.

Please send me a current full-figure photo of your self, and basic measurements (height, weight, bust, waist, hip, shoe sz). Fill me in on any physical issues that keep you from wearing certain pieces of clothing, shoes etc.

Let me know your wardrobe budget, and your location.

Send it to

 Then email all your style related concerns and questions. You are after-all unique---and should be viewed as such.

I'll need your email, and since this is not an "In-person" -- we can also Skype and/or have a phone conversation.

Special offer: A one-time fee of $225.00, via PayPal. Maximum 2 hrs.

Is it time?

All best!






Weighing in on Oscars 2015 ...

Monday, February 23, 2015

My very  favorites were Julianne Moore, Jennifer Lopez (the most beautiful cleavage I've ever seen!), Dakota Johnson --her white skin beautiful in red, Jennifer Hudson wears yellow beautifully, a thinner Meryl Streep in a very flattering and feminine 3 pc outfit with a lovely belt (all great--except for those aging glasses she often favors for black-tie) the very pregnant Keira Knightley (who still manages to look great), Marion Cotillard ( but less enamored by the hairstyle) and lovely Cate Blanchett...I loved that turquoise necklace against her simply elegant black dress .I wear Ralph Lauren's turquoise necklace on  the cover of "Forever Cool" over my navy shirt smile of course I love it:). Many of the men espoused the new navy tux trend..and when it's well fitted it looks great--like Eddie Redmayne. Again, congratulations to the Best Costume design winner -- Milena Canonero...and finally my vote was for American Sniper as Best Picture.



What ages you at the neckline?

Saturday, February 21, 2015

My last blog on Jan. 16th, discussed glasses and make-up. So "movin-on-down" (as promised) we come upon a very tell-tale area at the neckline and shoulders-- where skin is no longer taut. It varies from person to person of course. (The late Nora Ephron's "I Hate My Neck!" lent humor to something we all complain about). But if you know that dressing is all about smoke-and-mirrors you'll feel empowered. You cannot count on tight turtlenecks because unless you have a strong firm jawline and a long neck--the skin is pulled--thereby aggravating the situation.

So amongst the best options are: A loose cowl neck turtle neck, or an infinity scarf that creates the same effect or a long scarf that you loosely coil around the neck (high enough to basically camouflage your neck). But my favorite is to go "against intuition"--by exposing the neck fully and wearing a V-necked shirt (or any V-necked top, or jacket) with the collar up if possible to frame the neck. A beautiful "statement necklace" or classic large white pearls (decent sized) can deflect from your neck's imperfections as well. Make sure the colors you pick to wear truly flatter your complexion for a "healthy/vibrant" appearance.



J Crew has always had style for Boomers as well!

Saturday, February 21, 2015

As before--J Crew is showing how their styles which have classic roots can be adopted by all ages.My books show their clothes..sometimes mixed "high-low" with brands like Etro and Prada.It is my philosophy and how I dress.The secret is plucking out the items that will suit you stylishly and appropriately for your age and body.



How not to age yourself? Let’s begin at the top..

Friday, January 16, 2015

This year I hope to give each month a tip on what truly ages people (besides the horrific news we get daily..). I'm grateful my work defines what is attainable and with effort and interest very doable. As I've long held--it's much more about personal style than wrinkles. So starting at the top--your eyeglasses. Eyeglass frames run the gamut. Every 5 years what's considered "youthful" changes radically--especially for women. Nowadays plastic rims--especially large squared ones are very "in" with the younger set. Hip, modern glasses are appropriate no matter your age. They make a huge difference--as the face is usually a first focal point. Plastic squared or rectangle with a slight upward angle at the outer edge will give a "facelift" to your image. I still like neutral colors--if only for practical reasons (same reason you'll learn later that neutral nail polish is best). Rimless, or wire glasses will age you as a woman--but not men (life's unfair!:)

Wear less eye makeup if you wear glasses.A brown/ashy shade of shadow, and light mascara on the top  lid only. Save the bold colors for your lips--and consider a tawny shade for everyday.Keep your brows natural as possible--but well groomed. If the pencil or powder shows--you've defeated the purpose.Blend everything well--"The last thing you want your glasses to do is magnify sloppy work!" says Bobbi Brown, in "Living Beauty". Then, over your daily moisturizer with SPF--dab lightly over only skin imperfections a light reflecting natural makeup. Finish with a peachy blush or bronzer on the apples of your cheeks, forehead temples and nose tip...for a healthy, vibrant look.



The Golden Globe 2015 had as many well dressed men—as ladies.

Monday, January 12, 2015

This year I was encouraged to see many men loooking really handsome in their tuxes and dark navy suits. Not as many gaudy choices, ties askew, poor fits, or pants puddling at the ankles (they still present themselves often--and when will Robert Downey Jr get a lesson on stylee) .Of course George Clooney, Seth Myers and Colin Firth always get it right. This year I was amazed at Channing Tatum (a not so easy body to fit), Matt Bomer, Owen Wilson, Harrison Ford , Michael Keaton and many others who really got it right. Adriane Brody was able to pull off a more trendy combination--he has a great physique for clothes.The women were sexy and lovely--but my favorites? My clear winner is Julianne Moore who has great instincts. Her choice was simply GORGEOUS! Emma Stone was my second favorite and Salma Hayeek was my third pick. I thought pregnant Kiera Knightley took a risky fashion choice with her Chanel...but it too--looked great .



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