Sherrie Mathieson, style consultant

Sherrie's Blog

A recent study reveals students learn better—from attractive instructors!

Tuesday, August 30, 2016

 A recent WSJ article discusses this intresting fact. And as an author of 2 books on style (pub: Random House) and after more than 4 decades styling--- I'm often hired to speak to professionals--and yes--also to teaching staffs. It's a fact that no matter how mother nature blessed you--it can always be improved upon. And teachers --like many professionals--can be an example.Personal style (not necessarily invasive procedures) are key. Better style reveals so much. It's a language. It not only improves your looks--it conveys how you think. Are you modern? Are you ageless in your thinking? It's amazing how putting an effort toward this end --reaps rewards.


Who will never hire me as her stylist?

Sunday, July 24, 2016

Who will never hire me? The answer is the one who loves to dress provocatively, and depending on age --even inappropriately. Why? Because getting attention--even if it's negative--is to some women  still preferable to being perceived as invisible.I understand that impulse. And many men are complicit.They often give Pavlovian stares which feed this need.  I see it in life-- and in all modes of media and celebrity culture. To me, it takes courage, self respect, and taste to choose understatement and subtlety.


The Tony’s best-dressed in a time when few are…

Friday, June 17, 2016

There are few well-dressed folks nowadays. Perhaps 1 % applies to the well-dressed rather than the wealthy. There are no rules. Bling , exhibitionism and gaudiness is celebrated.So when I see a few "lovelies" it heartens me. I noted these:



Great style discussion at DC Ranch Country Club!

Monday, May 2, 2016

My first "Forever Cool" demonstration was circa 13 years ago at the clubhouse. The event proved to me that boomers were truly interested in looking ageless and modern as they age. On April 29th, 2016 I was invited to discuss the subject of my books--and my work. We had great attendance with club members enjoying a lively discussion and putting forward a multitutude of sartorial concerns. I'm happy that I was also re- invited to do a fall event--and to lead a discussion on fall/winter wardrobe --as well as for the holidays. Thank you DC Ranch for all your help--it's been wonderful and I look forward to returning!


My style top hits on Oscars 2016..

Monday, February 29, 2016

As I mentioned Olivia Munn was perfection in a Stella McCartney orange dress.Her escort's navy tux made them a wonderful sartorial duo, as orange and navy compliment each other so well (but he suffered the bow-tie "askew" casualty). I loved Charlize's look too--but it takes a perfect body to pull it off. My other fave was Cate Blanchett who looked so soft and feminine--and for a change was not ruined by her hair stylist. Naomi Watts was quite lovely too (the blue red lipstick picking up the purple tone in her dress). was her man Liev Schreiber handsome in a well fitted tux and who's pant did not "pool" at the shoe. Loved too the Armani tuxedo tailored to the 10 year old Jacob Tremblay's small physique perfectly!




Mirror, mirror on the wall…

Friday, January 15, 2016

Who was the prettiest of them all --at the Golden Globes? In my opinion it was Jennifer Lawrence, and Lili James. Many of the women were again victims of their hair/makeup teams--as always. Even the ladies of the Today Show ecept Savannah Guthrie (interviewing the stars)..were ruined by bad makeup /hair/ and styling. A pity since they are actually pretty women who are "trying too hard!"). A good example of this was Cate Blanchett this year. The men were doing better (except for Tarantino). Kudos go to Leonardo Dicaprio (who I predict will win the Oscar this year--finally!), Brad Pitt, Tom Ford, Jon Hamm, Eddie Redmayne, Matt Lauer and Harrison Ford for looking great in their assorted well fitted tuxes, shirts and having their ties well knotted.



Take a fresh take on your personal style!

Monday, January 4, 2016

Reassess your style: A new special opportunity!

You deserve a second chance, in case you missed this opportunity in 2015.My books were written because I wanted everyone to benefit by my "ageless" philosophy. And I mean everyone--not only those who can hire me on a one-to-one basis.
If really followed--I guarantee my philosophy. You don't often hear that. My philosophy allows you to recognize the items you need. They do exist--but with all the confusing choices, youth oriented styles and gimmicks--it can seem as if the choices are not there for you anymore..
This is the most common complaint I hear from an aging population. Particularly Boomer women--and older. They rightfully still want to look youthful and modern...but are having huge issues in finding appropriate yet hip, stylish clothes.
But what are those items? What is their mix-match potential? And how do you recognize correct fit as your body changes? Perhaps your lifestyle has changed--so how do you change your wardrobe? What are good accessory choices? Where should you be shopping? Reassessment is key to looking current, vital, and your personal best.
You may be surprised when I state:THE WRONG CHOICES IN YOUR PERSONAL STYLE CAN BE MORE AGING THAN WRINKLES OR ANY OTHER PHYSICAL ISSUES YOU ARE FOCUSED ON! Getting invasive procedures is only good if they are successful--and are not enough in themselves.
So here is your new year opportunity: A RE-THINK!
Please send me a current full-figure photo of your self, and basic measurements (height, weight, bust, waist, hip, shoe sz). Fill me in on any physical issues that keep you from wearing certain pieces of clothing, shoes etc.
Let me know your wardrobe budget, and your location.
Send it to
 Then email all your style related concerns and questions. You are after-all unique---and should be viewed as such.
I'll need your email, and since this is not an "In-person" -- we can also Skype and/or have a phone conversation.
Special offer: A one-time fee of $225.00, via PayPal. Maximum 2 hrs.
Is it time? Is it your time?
All best!



Boomer style would benefit from classic simplicity!

Wednesday, October 21, 2015

I use myself and my clients as "proof of the pudding" that my theory works. Simplicity is key--and has become almost unique. Most Boomers (and older folks) are over-accessorizing and wearing excessive prints, etc. ..and end up looking too "lady-like" and older.They over-think style and thanks to places like Chico's--age themselves.If you have a limited budget your best discipline is to buy classics (in current cuts) and in the best quality you can afford.

One of the best investments you can make is a pair of knee high boots. I've invested in them for years (as well as high Hunter rain boots)--and they are an integral part of my winter "uniform".They need to be flat (for a more youthful look of vitality)--have a pointier toe for leg lengthening effect --rather than the round toe (which authentic riding boots have). The sleeker and simpler--the better. Start with black, and eventually get a true dark brown (not reddish in tone). Your bag (and if you wear a belt) should work with the color you wear.

Wear them with slim legged navy denim jeans or even white jeans.Wear a simple, classic button- down shirt (boyfriend style--worn outside the pant). I love using blue shirts (solid, checked, striped).

You'll find yourself looking attractive, youthful--and most importantly--comfortable.A sweater or jacket can be added. A poncho or cape can easily add casual glamor--there are endless variations to this theme.



Can Boomers wear chambray shirts and look cool?

Saturday, September 26, 2015

Absolutely! It probably depends more on your weight (the requirement of being somewhat slim is greater on women)...and is your style "natural" (girlishness is good!). How you wear it is very important. My favorite is pairing the shirt with white jeans, leather pants or my collection of jodhpurs. The look is great with native American jewelry..and a surprise red lipstick (a touch of glamor). Mix capes or shawls with this look. Wear riding (flat) boots...add a straw hat if you will. This NY Times article digs into its history and psychological suggestion. Very interesting, and worth reading!



Lady Gaga proves that she doesn’t need shock value!

Tuesday, September 22, 2015

The Emmy Awards highlighted many beauties  in lovely gowns. But most stricking was Lady Gaga who steadily shows--not only that she has a lovely voice-- but that she never needed those endless costumes to gain attention. She is actually quite beautiful and appearing so simply elegant --she proves that she needn't resort to shock value and the outrageous.



Has JCrew lost it’s creative edge?

Tuesday, September 1, 2015

This article discusses the firms recent travails. If you're a JCrew customer you might have noticed constant promotional "sales"lately. I've been a huge fan of JCrew and have praised it for many years. It fills a necessary style/pricepoint factor--as well as a spin on classics that is so valuable to the public. Recently I gave a fun seminar to a mostly young audience (but an healthy mix of circa 90 people) at a private school--where I tried to encourage them to frequent J Crew for well priced clothes that can be mixed easily. The catalogs they mail are the best --due to the photography, and adorable models-- more than anything. The artistic mixing they've developed (and since been copied by everyone)  was highly creative--but probably gave many less expert woman a licence to be less than wonfderful in their interpretations.Mixing well is an art that not everyone masters.But I hope JCrew continues to inspire and refresh their creativity..OK Jenna?



A good “foundation” of underwear is critical to good style…

Thursday, July 16, 2015

This article, clears some of the mystery surrounding the purchasing of a good bra. 64% of women around the world wear the wrong size bra!



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