Sherrie Mathieson, style consultant

Sherrie's Blog

I received an interesting compliment

Sunday, August 5, 2007
My husband and I were seated at a favorite restaurant in NYC, next to a young couple (perhaps 30 something?)... They generously offered to share the rest of their wine with us...and all of a sudden the young lady announced that she hoped she'd look like me ("my casual/hip style, my youthful skin/figure", she declared!) when she gets to be my age (never actually discussed)... So it really felt like a nice compliment ...especially since that's what my books are about...and I'd better be "an example"...Right? I wondered how old she thought I was (I often need reminding of my age)...but then I realized it didn't matter....I was presumed somewhat ageless. That's my goal for all my readers,too.


Looking around NYC

Tuesday, July 24, 2007
Interesting... NYC has always been deemed as a sophisticated, well-dressed(comparitively) city. But lately I've wondered...has it changed? It seems to me that with the exception of a small section of the city where you see beautifully dressed men and women... The strange (unbelievable stuff!) and the sloppy is as ubiquitous here as anywhere else... Perhaps it's the pervasive fashions coupled with general tastelessness, that eventually knows no boundaries.


So busy with new book!

Tuesday, July 10, 2007
Working on the new book, has left me little time to even blog the latest progress.... The last edition of "Forever Cool" will be eliminated from all booksellers as of now...Amazon will sell what little of the last edition they have left. NOW THE NEW EDITION (SAME BOOK- DIFFERENT COVER, FROM RANDOM HOUSE/CLARKSON_POTTER) IS AVAILABLE FOR PRE-ORDERS INSTEAD.


Will they ever “smell the coffee?”

Monday, April 30, 2007
Even magazines that I recommend in Forever Cool, because of their high-end taste level are remiss in recognizing the over-fifty demographic... Here is a plea on their "letter to the editor" page, from this month's issue. ...."As an aesthetician,an instructor and a T&C subscriber who's over fifty, I would appreciate seeing more information for baby boomers. Show us dress suits (including swimsuits) that we can wear comfortably and that complement our figures. Feature shoes that we can walk in and make-up that becomes us. Include models that are fifty plus wearing them. Even those in our fifties are still interested in sophistication and glamour when it comes to the way we look." More of us need to write in as she did.


Forever Cool discussion in book clubs

Monday, April 16, 2007
What a great idea! More, and more I hear of what a great starting point for discussing (and venting!) Forever Cool is for book clubs. Books of all types and diversified topics can be part of a book club's picks. It's great to go for something a bit more lighthearted, after grappling with serious and very complex issues. Forever Cool actually discusses the importance of personal style in the world, so it's not necessarily a superficial pursuit...but it certainly should be part of the fun and self expression you can have "forever"!


Adjustments in Calendar and Events

Thursday, April 5, 2007
Because of some very very good, and pending change in the incredible life of "Forever Cool" (soon to be announced!)... I had to cancel the Dallas event , for now. I hope to reschedule in the near future. Exciting stuff "in the works" and I'm looking forward to telling you all soon!


Can you be an over-50 model?

Wednesday, March 21, 2007
I'm looking for men and women of diverse races, ethnicity, and sizes. You need not be a "model type", but need to have an extroverted personality that enjoys attention. Good posture, a pleasant face with a good smile are "a must". You can reference the volunteers in the "Forever Cool " book to see how you compare. Geographically it would be advantageous if you live in the NYC area, or Fairfield, CT area, or Westchester, NY area. If you are enjoying flexible time, it would be "a plus". The modeling would be compensated by my shopping (for free) for your clothes(which you can buy afterwards) that would be featured in the Over-Fifty Expo (see EVENTS), and supplementing it with free style advice that is otherwise,of course, paid for. Another book is in the nascent stage, and you may be considered for that as well. If interested, e-mail me through this website, and we can discuss this fun opportunity in greater detail. Thank you!


Christiane Northrup, MD..and how our messages interweave

Sunday, March 18, 2007
Listening to a PBS program featuring Christiane Northrup,MD, speaking about her life's work with women and their challenges as they transition into their older years, solidified further what I've long felt. So much of her message, as is Dr Weill's (who's latest book I tout in my "Get Inspired" section), is so helpful as you work on your inner being, for #1, better health and #2, better attitude. Without those two important components...your best external work, which personal style is so much a part of, ( my work's focus ) difficult to achieve. Yet they are interwoven...because looking your best externally definately bolsters self-confidence and positive feelings necessary for taking care of yourself. Nothing is isolated, is it? It's all holistically connected.


Readiness to reasses, curiosity, and an open mind…

Monday, March 12, 2007
I love it when I sense a certain willingness to change, and the ability see another point of view . Certainly these qualities are necessary to evolve and grow. I like to think those are youthful qualities, and would allow a person to look more youthful as well. This "openess" is important for the "Forever Cool" reader. It allows you to really consider the ideas in the book, and how they might apply to you.


Classic, good advice applicable to any season

Monday, March 5, 2007
Some of "ForeverCool" readers may live in either very warm or cooler climates. The lessons in this book were chosen irrespective of seasonal changes (unless I'm discussing seasonal clothing specifically). So many of the outfits are pictured to prove a style point ...rather than suggest that if you live in Florida, for instance, you should literaly think of that specific layered (possibly too warm) look. The book is not a magazine that addresses seasonal and transitory fashion. It was meant to serve all readers, no matter their geographic location. Perhaps one day I can offer readers books that target specific geography exclusively, and even specific lifestyle choices. The sky's the limit!


Well Past 50

Wednesday, February 21, 2007

Read my tips on

It's another fast growing boomer site.

Thanks to the Dove Pro-Age campaign, more folks in the media "are smelling the coffee".

But there's a long road between "lip-service" and a reality that many boomers would like to see happen.

I'd like to help bring that modern, positive reality into being....even faster!


Women’s Mentor Network

Wednesday, February 14, 2007
Today I spoke for nearly one hour with Barbara Giamanco of Women's Mentor Network. She asked great questions which allowed me the opportunity to delve into the book's subject in greater depth than usual. If you want to hear the interview,log into (by Friday Feb.16th it should be up). I'll try to have accessability on my site soon as well.Thank you Barbara, for doing what you do so well.


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