Sherrie Mathieson, style consultant

Sherrie's Blog

Women’s mentoring

Monday, February 5, 2007

There's a great new women's mentoring group in Atlanta.They have an e-newsletter that includes important and useful information. At their request I wrote a column on the subject of "Taste" and its relevance to "Forever Cool", and will be speaking in Atlanta to their members at a future date. Click here to read my column and see what the organization is all about.



Publicity Video

Monday, February 5, 2007

Here is video footage from some of the television appearances I have made while promoting Forever Cool: How to Achieve Ageless, Youthful and Modern Personal Style.



Miami Herald

Wednesday, January 24, 2007


Check out on my PRESS page ...the article on Forever Cool, opinions on the over-50 looks at the Golden Globes, and some of my "cool" tips...all in the MIAMI HERALD.


Fashion advice everywhere “but not a drop to drink?”

Tuesday, January 23, 2007

As I read (or try to) the plethora of diverse advice...I try to put myself in the place of the layman.

How much of the advice is similar astounds me. So much is funneled through advertising and little that's tangible, good advice.No one really stops to think about the ground-rules, the "core" . We jump to sound-bites and tips immediately.

We need to understand that style, at its core is a visual subject that is applied to ourselves.

"Style"is about aesthetics....and taste.

An arguable best.

The layman needs to understand their aesthetic roots, analize their personal taste, and be real about their current physical shape. We are all unique individuals, with different personalities and lifestyles, and concerns.The Boomers are lumped together as an age group. But take it from me, they are as diverse as other age groups. That's why writing and photographing "Forever Cool" was such a challenge.


New move!

Tuesday, January 16, 2007

Just moved back to the east coast.

With all that entails I'm just trying to keep up with all the book interviews, contributions to sites like (check it out!) and making plans for this years Forever Cool seminars and events.

My clients have been wonderful with this transition. Hopefully NYC will be our meeting point as often as possible. It remains the best place to shop.


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